Carbor is a mock project I created for branding exploration. I developed comprehensive brand guidelines (including the logo, color palette, typography, and visual identity) and wrote up the business model for this carbon emission mitigation company (see buttons below).

The name Carbor is a clever play on the words carbon + harbor, stemming from the brand’s core mission: reduce carbon emissions while building a sustainable future. The visual identity draws from the clean, eco-conscious nature of climate tech.

Carbor’s Eco Blue embodies the brand's mission of sustainability by strategically directing consumers to associate Carbor with nature’s blue: water. It’s strong and purposeful, just like Carbor’s vision for a greener future.