GATEWAY KIDS
Gateway Kids is the vibrant children’s ministry of Gateway Church, designed to nurture curiosity, inspire connection, and foster growth. Tasked with reimagining the brand, I was the lead designer on a team that developed a fresh identity which captures the energy and joy of childhood all-the-while reflecting the values of the church. From initial research to final design, every detail was thoughtfully crafted to create an engaging and welcoming experience for families. Welcome to Gateway Kids.
about
services provided
research
brand identity
identity design
creative challenge
As the current brand assets of Gateway Kids lack scalabaility and clarity, we seek to sharpen the ministry branding of Gateway Kids. In doing this, we aim to develop a brand platform that best reflects the mission of Gateway Church and helps young people have fun while learning about God.
creative brief
Refining the logo is just one component of creating a comprehensive brand experience. Our project approach includes crafting a custom 360 branding experience that includes brand messaging, brand storytelling, art direction, scalable design systems, and various application methods.
concept approach
The brand concept of Gateway Kids serves as the vibrant and captivating visual representation of Gateway Kid’s mission, seamlessly weaving together a tapestry that depicts the fun journey of exploration and adventure that comes with deepening our understanding and realtionship with God. Through this narrative, children are invited into a world of discovery where they explore their identity in Christ and embark on a transformative journey of growth. Our approach involves attention to detail in crafting visuals that not only engage but also resonate with young minds, effectively conveying the nuances of age and development as they progress each year.
