RIVER VALLEY CONFERENCE
in collaboration with River Valley Church, I was invited to do all art direction, execution of design deliverables and ideation of bold & creative ways to market River Valley Conference, 2022.
conference theme
ask seek pray
the theme of river valley conference 2022 was inspired by a song written by river valley ages: ask seek pray. the song taps into a boldness in christian faith and a tenacity in relationship with christ. the network team dialed in on the same vision for the conference.
based on their hopes and dreams for the conference, i brainstormed and moodboarded for the brand.
start with a creative brainstorm
to kick off the creative brainstorm process, a team gathered together and simply discussed main topics to focus on based on the type of event. River valley conference 2022 required thought on creative elements, opener and closer ideas, after party thoughts, design/decor, audience/audience expectations, etc.
by breaking off into smaller groups, we were able to hit the ground running on which ideas were going to be the focus for the event.
step two: brainstorm
curate a list of key words inspired by the vision and scripture for the conference
creative.
bold.
tenacious.
inspiring.
creative. bold. tenacious. inspiring.
forward moving/innovative.
june in minnesota.
tried & true.
forward moving/innovative. june in minnesota. tried & true.
stable.
vibrant.
inviting.
achievable.
stable. vibrant. inviting. achievable.
step three: moodboard
the goal with moodboarding is to capture an abstract vision and showcase the potential of a tangible manifestation of the vision: introducing the brand.
see below the visuals used to inform the brand for river valley conference 2022.
general branding
bold | fun | forward moving
text treatment
ink bleed | simple | tried & true
color palette
bold | basking in the sun | day at the lake
underlying grid
crisp | anchored | sturdy
print design
clean | innovative | like taking a breath of fresh air
after pitching the moodboard to the network team, i was able to take their feedback and run with a first round draft of the brand. this is just to show the room the potential of what the brand could be. the idea is to THINK BIG!!!!! because you can always bring it down a bit.
step four: brand pitch
step five: brand development
building out the brand in multiple ways (merch, digital, print, etc.) is an important step to discover whether the brand is flexible yet recognizable enough to perform well in all mediums. after receiving a list of some deliverables we would have the option to do, i got to work on designing rough drafts of these different items.
the final and most time-consuming step i took in this process was to build the brand out. this includes designing things such as feather flags, large banners, A-frames, print advertisements, social media advertisements, design templates for any day-of and last minute needs, presentation slides, name tags, window decals, wall decals, posters, website elements/wireframe, the list goes on and on and on!!!!
just look below if you’re tired of reading and want to see the outcome!
step six: brand build-out
the goal was for conference to feel like summer camp for adults. i wanted people to walk up to the event and experience joy, boldness, and a tenacity to engage and learn. the branding captured the excitement and urgency behind the vision for conference.